Social Media Marketing vs Digital Marketing
Marketing is all about establishing consumer needs and satisfying them profitably. The 4th Industrial Revolution has forced the emergence of digital marketing into the foreground as the most effective strategy. Digital Marketing uses all digital channels and electronic devices to build awareness and promote the product and services to the target audience directly and it has a global reach. It includes online marketing, search engines on the Internet, social media marketing, mobile marketing and email marketing.
Social Media Marketing is often contrasted with digital marketing, but social media is just one component of digital marketing which uses social media as a platform to reach customers and build relationships with them.
What is Digital marketing?
Digital marketing is building awareness and promoting a brand or product online using all available digital channels. The major components of digital marketing are:
Internet-based Marketing – Website, SEM (search engine marketing – includes SEO and Pay per click advertising), content marketing, content automation, e-commerce marketing, video marketing, smartphones and mobile applications marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising or display ads, social media.
Non-Internet digital channels – Television, Radio, SMS, MMS, digital billboards (indoor and outdoor)
What is Social Media Marketing?
Social media is the latest buzz word in Internet Marketing is the term we use to describe platforms that bring people together for the exchange of information. The success of the new generation of social media platforms, mainly Facebook and Twitter, changed the way we socialize, interact and shop.
Social Media Marketing advertises products or services through forums, blogs and social networking sites. It is just a platform that allows the users to share their messages, stories, images, audio, etc. directly to the people connected with them. Social media helps marketers to make their presence online and establish a public voice. The most popular social media platforms are: Facebook, Twitter, Google+, Pinterest, Instagram, Tumblr, LinkedIn, StumbleUpon and YouTube.
Read MoreSome interesting statistics about the reach of social media in marketing
Are social media marketing campaigns successful?
The latest statistics show it is very successful even for conversions.
Comparing Digital and Social Media Marketing
Which is more important: digital marketing or social media?
It depends on the type of brand, products or services you want to promote. Social media is a must of every product, brand or service that has a wide audience, but there are cases where other forms of digital marketing will be more appropriate to build awareness.
The best thing about these two marketing techniques is that the marketer can easily track the success, growth and engagement of users through analytics such as number of visits/views, engagements/click, daily time spent, etc.
A typical campaign includes:
Search Engine Marketing – Either through content strategy and SEO or through Paid Search Advertising (Google Ads and Microsoft Bing Ads)
A popular form of this type of marketing is Pay Per Click marketing (PPC for short) – it is a model of advertising that allows marketers to pay only when their ad is clicked by an online user. Search engines like Google and Bing make pay per click advertising available on an auction basis. Digital marketers keep an eye on the market trends to see what is highly viewed, how frequently it is viewed and which type of content is liked by the public. Other bidding options include PPC (Pay per Conversion),
Pay per click advertising, or paid search advertising, can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see your business first.
1. Drives Traffic and leads to Your Website
2. Generates Phone Calls for Your Business
3. Better Value than Traditional Advertising
Social media promotions – paid advertising on Facebook, promotion on Twitter, Pinterest and Google+.
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
One of the key components of Search Engine Optimization (SEO) – it is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
1. Run targeted ads with real-time results
2. Share content faster and easier to extend your brand reach.
3. Engage with customers, build Relationships provide rich customer experiences.
4. Increase in Sales or generate higher converting leads.
5. Increase website traffic and search results rankings
Both the Social media and Digital marketing campaigns are supported by applications like sales funnels built with Clickfunnels to get people to ascend your value ladder and get them to where you want them to go (take your bait), email list management by Mailchimp, marketing automation by Connect365, etc.
Mobile market promotions – Development of native apps and submission to the Google Play and Apple Store
The latest development in Digital Marketing suggests that Google Ads & Facebook make a powerful pair for the following reasons:
• Maximize Reach & Brand Awareness
• Leverage Audiences to Engage Prospects of All Intent Types
• Slide prospects smoothly through your sales funnel
• Generate leads in quantity and quality
• Align Your Brand
• Adapt your strategy with insights
• Reach You Advertising Goals & KPIs
