Complimentary Marketing Offerings

At Pinpoint Digital Marketing we excel at conceptualising, executing and measuring breakthrough campaigns to ensure maximum return on investments. Whether you need a hard-working mailer, an interactive banner, or a slick contextual advert for your social media or PPC advertising, we will identify the best platforms and most effective channels for your marketing

Listed below are a few of our complimentary marketing services that we have to offer:

Web development

Web development is the work involved in developing a web site for the Internet (World Wide Web). A website is a crucial online marketing tool and choosing the right web development platform to meet your clear objectives is vital. Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network services. With expertise in a wide range of scripting languages and web technologies, our in-sourced specialist will create your website to be a diligent business tool from day one.

Copywriting

Good copywriting is one of the most essential elements of effective online advertising and marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards, brochures, catalogs and PinPoint Digital Marketing has vast experience in business writing and understanding the language that resonate with consumers.

Graphics Design

Graphic design is the art and practice of planning and projecting ideas and experiences with visual and textual content. The digital marketing arena is quite crowded and an eye-catching and aspirational design is needed for your ad to create stand-out, differentiates you from the competitor and shape consumers’ perception positively – the aim is to lure potential customers and turn them into buyers with intent. The graphic designs done by our sourced-in specialist include many different types of ads, posters, flyers and corporate identities that help in promoting your business.

Social Media Setup

Pinpoint Digital Marketing social media specialists have extensive experience in social media setup services and strategies for many clients across a range of industries. We work with our clients to setup the correct Facebook business account and page for their brand or product to take your social media profiles to the next level.

Marketing Automation (including Email)

Email marketing still has a place in nurturing relationships with clients. Marketing automation refers to the software that exists with the goal of automating marketing actions. The technology of marketing automation makes repetitive tasks like delivering personalised email content to engage users along their journey and nurture leads along into the sales funnel much easier.

Search Engine Optimisation

For a website to maximise its potential, it must comply with search guidelines and ranks highly in relevant organic search results. Pinpoint Digital Marketing will assist you with clever content and blog writing to keep your content relevant and up to date and make your site a hit with users and search engines alike.

Pay-per-Click Advertising

Managing high visibility in paid search results benefits any company trying to catch the eye of the willing buyer. Strategic Pay-per-Click or Pay-per-Conversion advertising is an effective way to drive qualified traffic to your website. We will manage all aspects of your PPC/PPC campaign, from choosing the right environment (from search engines or sponsored listings to YouTube or Facebook), creating attractive ads and conversion-driven landing pages, to bidding on relevant long-chain keywords and managing budgets.

Marketing videos

Rich visual content that tell stories is critical to marketing success. PinPoint Digital Marketing’s dedicated team will create motivating and engaging videos for your brand for use across all digital channels to convince users to feel, think and act.

Online Influencer Outreach

Influencer Marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. Influencer outreach is perhaps one of the most effective ways to grow a following online. And thanks to social media platforms like Instagram, the utilization of influencer marketing has never been easier

Public Relations Campaigns

Public relations is a major external function of the firm that shares a common ground in regard to product publicity and consumer relations. Public relations management is necessary to produce goodwill amongst the company’s various publics and the new approach is a powerful combination of traditional and digital PR. In today’s media landscape, your brand needs smart communications to get people talking about your brand online, that complement offline outputs and boost discoverability across channels to convert your target market.

Analytics

The outcome of digital marketing is measurable via online data analytics of how the target audience reacts, giving you an indication of what they want from your business. PinPoint Digital Marketing use Google’s own advanced tools to track and optimise your marketing content and ROI, whether your online campaign makes use of multiple, integrated channels or just one targeted media.

Market Research Offerings

PinPoint Digital Marketing can offer you a full-house quantitative and qualitative research service if you have business questions like finding the best brand development and positioning, strategy, profiling your ideal customer targets and developing personas for our clients’ brands, mapping customer journeys to discover the best marketing touchpoints, as well as designing a perfect customer experience strategy to yield repeat purchases and positive brand sentiment at every possible point = loyal brand advocates.

Complimentary Marketing Offerings