Pinpoint Digital Marketing is a full-house digital and social media marketing agency. The birth of PinPoint Digital Marketing was prompted by the need of the very successful boutique market research agency, The Solution Workshop, to not only embrace the digital age, but also to use our extensive skill set and vast experience (since 1997) in many fields of industry as market research insight specialist that truly understand the consumer’s mindset to guide informed business marketing decision-making that will expand your brand and grow your business optimally.
We are therefore a digital and social media marketing agency that bring with us experience and knowledge about New Product and Consumer Concept Development, Segmentation Studies, Social Research, Political Research, Ethnographic Studies, Advertising Research, Brand Key Research (brand health and brand character building and positioning), Product positioning and Marketing Strategies, Communication Strategies and Quantitative Measurements in categories like Automotive, Hospitality, FMCG, Retail, Financial, Pharmaceutical, Education, Political and Telecommunication.
We work with well-known brands and companies both in South Africa and throughout Sub-Saharan Africa, as well as select global companies. We help our clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets.
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Why Choose Us?
You Talk, We Listen
As a digital marketing agency, we strive to understand our client’s business goals and marketing ‘pains’ first and foremost. Then all marketing decisions are made with those goals in mind. A shiny new website is worthless if it doesn’t help you reach your goals. You talk, we listen… then we strategise and offer lots of ideas for improvement.
Read MoreThe essence of our services
• Digital Marketing including strategy, implementation and campaign management
• Social Media Marketing
• Sales Leads Generation
• Sales Funnels
• Automated email marketing
• Traditional Marketing Campaigns
• Copywriting
• Content Creation
The Marketing and Technology Platforms we Use
We target customers in Facebook who are the most likely to interested in your business, and deliver your ads straight to them.
We use Clickfunnels to build high-converting sales funnels and landing pages for your marketing campaigns.
We’ll use Google Ads to target specific long-tail search key word phrases to ensure your company is ranked under the top 3 search results.
We use Google Display Network for re-marketing purposes. This is part of our omni-presence strategy to ensure your brand remains top-of-mind with your targeted audience.
We use MailChimp to build your subscription database and send automated emails to your lists.
We’ll help you find niche audiences on Instagram that will love what you offer- bringing new customers through your doors.
We will build a subscriber email database and then target and market directly to your email database with virtually zero marketing expenses.
We use Zapier to integrate different web applications with each other, i.e. make two different program talk to each other.
We convert your LinkedIn personal and company page into a sales magnet in order to reach your targeted audience. LinkedIn is part of our re-marketing strategy.
Testimonials
